Rather, it's encouraged for the reader to bookmark the calendar page, and text message the address for the calendars to friends (as nhv.org/cal, which will be very easy to spell and remember, even on a touchscreen keypad). That's the best strategy for the Calendar. It's based in Google, and shared via the format known as "Calendar Sharing" whereby any selected Gmail user can be listed as having permission to share events, or even change events if the details should change over time.
It's not monetized because that would give preference to those who have the money to pay for the additional exposure. The idea is to level the playing field and give every business and organization an equal chance to acquire additional exposure, which hopefully will increase their activity as a business or an event.
View Calendars (home) (mobile)